Spout packaging pouches are a relatively new packaging method

The color of the spout stand up pouch. More than 80% of people's information comes from vision, and if the planner's mastery and use of packaging color can directly reflect a certain characteristic of the connotation item, this product is likely to become the buyer's preferred product. According to the inherent color of the product or the characteristics of the product, the use of visual color is an important means of planning color. For example, food packaging such as cakes and snacks is mostly yellow, tea, coffee, red wine, beer and other beverages are more brown, and lemon shampoo packaging in cosmetics is planned to be lemon yellow. These use of the product's own color in the packaging color reproduction, can give people the same origin of the association, and then have a basic concept of the connotation of the image of the item. Of course, there is also the opposite phenomenon, some planning experts boldly use color contrast to achieve better and more exotic effects, but if the scale is not mastered well, it will pull out the seedlings and promote growth.

The second is the picture of the nozzle stand up packaging bag. The combination of pictures should be considered from three aspects: first, the method of arrangement; The second is the theme of expression; The third is the style of presentation. In terms of arrangement methods, more geometric composition, abstract composition, and figurative or materialized composition are used. At present, those who use geometry or abstract composition are mostly cosmetics or daily necessities. The figurative or materialized structure is popular in food packaging. Some simply open a window of packaging, or use transparent plastic bags to directly let people see the connotation. In terms of expressing the theme, although the method of expression is different, the purpose is very clear. In terms of combination, some are mainly outstanding words, some are mainly outstanding physical objects, and some are coordinated by the two. Either way, it must be linked to the connotative object in order to show the obviousness of the subject. In terms of theme expression, we should also pay attention to cutting complexity and simplification, whether it is text or pictures, and strive to achieve a single picture, outstanding theme, concise and clear.